Elliott Jeter’s SEO Portfolio: Proven Results & Case Studies

• • SEO & Digital Marketing: On-page SEO, off-page SEO, keyword research, competitor analysis, SEO audits, technical SEO, link building, SEO copywriting, content strategy optimization

• Content Strategy: Website copywriting, blog optimization, editorial calendar management, landing page optimization, social media content optimization

• Analytics & Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Raven Tools, Screaming Frog, Majestic

• Technical Skills: WordPress, HTML, CSS, JavaScript, schema markups, AEO

• CMS: WordPress, HubSpot, Wix

• eCommerce Platforms: Shopify, WooCommerce, BigCommerce

• Leadership & Communication: Team management, client relationships, SEO training & presentations

• Task Management Tools: Monday.com, Asana, etc.

I enjoy everything about SEO, but what I enjoy most is playing an important role in helping businesses grow. My SEO efforts have helped businesses in various industries double revenue and significantly increase organic website traffic, leads, and conversions. I get excited about delivering measurable SEO results that meet and exceed clients’ expectations. 

I always enjoy sharing how I got into SEO. I’ll start by saying that I got my college degree in Business Administration with a concentration in Management…so it has nothing to do with Search Engine Optimization at all. After graduating from college, I initially wanted to get into banking. I applied for role after role but didn’t land a job in that particular field. 

I ended up getting approached about a summer contract position in the Information Technology field by a member of the church I attend who had been (and currently is) in the IT field for several years. I had no experience in IT, but I saw the opportunity as one where I could learn as much as I could and potentially get hired full-time. And that’s exactly what happened. I continued expanding my knowledge/skills and obtained several certifications. 

After a while in the IT field, I wanted to change careers and attempt (for a second time) to get into the business field. This time, I had my mind set on marketing. I took a traditional marketing course while in college, so I figured I’d try to look for opportunities in that field. I applied for several positions in traditional marketing but didn’t have any luck. At that point, I expanded my search to digital marketing to see if I could land a role. Just like I did with my traditional marketing job search, I applied for role after role and seemed to not be getting anywhere. But finally, I came across a role that looked interesting.

So what was the role? It was an Internet Marketing Associate role. Honestly, I didn’t know exactly what the role consisted of at the time, but I applied anyway. I’ll say that I’m glad I applied…because I landed an interview that I’ll never forget.

Now, here comes the highlight of the story behind how I got into SEO (a career that I absolutely love).

As I mentioned, I landed an interview that I’ll never forget. Why is that? Well, to start off, I was surprised to have received an interview invitation in the first place. And second, I didn’t have a background in SEO. One of the first questions I was asked during the interview was “What is SEO?” Now, I could have made up something to sound like I knew what it was and blew the entire interview. But instead, I simply said “I don’t know.” 

At this point, I’m thinking to myself “that’s it…I’m definitely not getting this job.” But surprisingly, I received a job offer and accepted it.

So why did I get the job? Well, the owner of the company (who was also the interviewer) told me that what stood out about me was that I was honest, for one, but also that I was teachable. He said I had an opportunity to learn about SEO from the ground up (since I didn’t have any experience) and get hands-on training. He also mentioned that my background in IT would help me learn the technical aspect of SEO. From that point on, I was excited about SEO and learning everything I could. That excitement continues to stay with me even today.

To sum it all up, I got into SEO because I decided to take a chance…and someone decided to take a chance on me. I will say that I’m glad things worked out the way they did, and I’m continuing to learn and grow. I’ve even trained/led other people in the SEO/digital marketing field. SEO has literally reshaped my career path in a great way. I always look forward to using my skills and expertise in this industry to help businesses strengthen their online presence and grow.

1. Client Overview

Industry: Financial Services
Business Type: Local Service

Location: United States

Engagement Period: 5 months

Goals:

• Increase organic traffic and leads

• Improve keyword rankings for priority keywords

• Create high-quality content to fill in content gaps

2. Challenges

The client faced the following challenges before the SEO campaign started:

• Low amount of quality website traffic and leads

• Not ranking in the top 10 Google results for priority keywords

• Weak technical SEO and site performance issues

• Content gaps and thin content

• Lack of optimized content

3. Strategy & Execution

A. SEO Audit

• Technical SEO analysis: I noticed that the website had a low site speed, wasn’t mobile-friendly, and had multiple crawl errors.

• On-page issues: The website’s meta tags were not optimized. The headers also were not optimized and had no distinction of header types (H1, H2, H3, etc.). The website also had a poorly structured internal linking strategy.

• Content analysis: The website lacked high-quality content, had duplicate content, and several instances of cannibalization.

• Backlink profile review: The website did not have a solid number of authoritative backlinks and had several spammy links.

B. Keyword Research & Targeting

• Tools used: SEMrush, Google Search Console, Majestic

• Focused on: long-tail keywords

• Clustered keywords and mapped them to specific pages

C. On-Page Optimization

• Optimized title tags, meta descriptions, and H1s

• Improved content quality and structure

• Added internal links and schema markup

D. Content Strategy

• Created a content calendar to implement fresh content on the website and address content gaps

• Updated/rewrote the underperforming landing page

E. Technical Fixes

• Improved Core Web Vitals scores to fix poor technical health issues

• Fixed broken links, redirects, and sitemap issues

• Improved crawl depth and indexation

F. Link Building

• Earned backlinks through guest posts

• Acquired links from domains with high DA

G. Local SEO Optimization

• Claimed and optimized Google Business Profiles, built citations, and pursued local backlinks.

4. Results

• Keyword Rankings

• Traffic Growth Chart

5. Tools Used

• Google Analytics

• Google Search Console

• SEMrush

• Screaming Frog

6. Conclusion & Takeaways

The SEO campaign for this financial services client resulted in a significant improvement in online visibility, keyword rankings, and leads within 5 months.

Key Results:

• 861% increase in organic traffic (driven by improved keyword targeting and site structure)

• 500% growth in top 10 keyword rankings (resulting from on-page optimization, internal linking, and authority-building efforts)

• 3900% increase in leads (resulting from higher-quality traffic and a more intent-driven user experience)

• Conversion Rate Improvement: Conversion rate improved from 1.1% to 4.57% (a 4x increase)

Takeaways

• Technical SEO: Fixing site speed, mobile issues, and crawlability made the website easier to index and navigate.

• Content Strategy: Rewriting thin content and filling gaps with high-value, keyword-rich pages significantly boosted rankings and engagement.

• Link Building: Earning backlinks from domains with high DA drove ranking improvements.

• Local SEO: Optimizing the Google Business Profile and citations helped boost visibility in local search.

• Overall SEO Strategy: Combining on-page, off-page, content, and technical efforts produced the strongest results.

• Campaign Impact: The SEO campaign delivered a significant increase in the quality and quantity of organic traffic and leads.